ZENT tests AI customer feedback across pachinko halls

ZENT, a pachinko-hall operator in Aichi and Gifu prefectures, and software company Hakobun have begun a two-month trial of Honne POST, a customer-feedback tool reached through QR codes beside machines and in common areas. The companies aim to collect 1,000 responses and use generative artificial intelligence to classify their context and sentiment.

The trial targets a gap between rich machine-usage data and the reasons customers choose or revisit a hall, particularly when many visitors are not loyalty-programme members. The source confirms the pilot design, not that the system improves retention or revenue; those outcomes require results after the trial.